eHarmony has a new perk—a personal dating counselor. For a fee of $5,000 you can hire a counselor to help to spruce up your profile, do screen matches and act as an intermediary for potential mates. The site says it’s for people who are “tired of the time and effort necessary to traditional online dating.”

eHarmony launched eH+ after an in-house survey of 15,000 members who made at least $250,000 a year and found  a “huge demand” for matchmaking pros to help the rich but romantically clueless, Marketwatch reported.

Another dating site, Match.com, hired romance consultants in 2007 and charged $1,500 to $3,000 for their services, but it was a bust.