Many rich men find it necessary to have a dating pseudonym because they are prime targets for gold diggers. It’s the fear of a someone looking him up online and finding out what he makes a year.

There are free and fee-based background check web sites that make it easy for anyone to do an informal audit prior to a first date—having a pretty accurate picture of someone’s net worth. That informal investigating is driving wealthy men to come up with increasingly elaborate ways to conceal how much they make.

Men hate when a date is like a checklist: Where did you go to college, what do you do for a living, where do you work, where was your last vacation, etc. More interesting questions could be: What’s your favorite wine, what’s author do you enjoy reading, what do you do in your spare time, etc. Questions that help you decide if your compatible.